William Henry Shaw High School - SHW
Mass Communication Academy
Every status issued through this application (accepted, waitlisted, or denied) is official when it is released on March 22 at 8:00 a.m. To be considered for a magnet seat, you must (1) submit this application and (2) complete the Muscogee County School District Online Registration (OLR) for the 2027–2028 school year, with all required documents uploaded, by February 5 at 11:59 p.m. Your Magnet Application Number will be used to match this application with your student's MCSD Online Registration. You will be required to enter it in your OLR. Do not apply with multiple email addresses for a single student. Use one, commonly checked parent/guardian email address. All communication regarding your application will be sent automatically by email via this Online Application Portal. By completing this process including Online Registration, you grant permission for schools to send a Records Request to your previous academic institution(s) if you are not currently enrolled in the Muscogee County School District.
You have 72 hours (3 consecutive days) from the time your acceptance posts to accept or decline an offered seat (acceptance) in this portal. Your 72 hours start when your offer posts, which may be March 22 at 8:00 a.m. or any later day while the offer season is open. The time runs continuously for each calendar day, including weekends and holidays. If you do not respond within 72 hours (3 days), or if you decline, your student will move to the bottom of that school's waitlist and the seat will be offered to the next student. Your student may receive another offer while the offer season is open (through March 31). You may hold only one accepted seat at a time.
This magnet program provides transportation!
The mission of the Shaw High School Mass Communications Academy (MCA) is to prepare students with the critical skills needed to thrive in today’s fast-paced world of media, marketing, and communications. Through hands-on coursework and real-world experiences, students will explore three dynamic pathways:
- Audio-Video Technology & Film: Dive into video production, broadcasting, film editing, and digital storytelling.
- Marketing Communications & Promotions: Learn the art of branding, advertising, social media strategy, and persuasive messaging.
- Sports & Entertainment Marketing: Gain insider knowledge into one of the world’s largest industries by exploring event promotion, sponsorship, and fan engagement.
Students benefit from expanded course offerings such as writing for media, news reporting, digital content creation, event planning, advertising and hands on experiences with industry related businesses. The Mass Communications Academy curricular vision is designed to include attractive opportunities for students in every subject and enhance student skills in written, verbal , digital, advertisement, and broadcast communications.
With a blend of academic rigor and creative opportunity, students enrolled in Shaw High School Mass Communications Academy graduate with a competitive edge, whether pursuing college, technical training, or entering directly into media, marketing, or communication-related careers. Alongside core academics, students have access to Advanced Placement and Honors courses, as well as dual enrollment opportunities with Columbus State University, Georgia Military College, and other partner institutions.
Our vision is simple: to give students the tools, confidence, and experiences that make each student stand out in college, the workplace, and beyond.
The mission of the Shaw High School Mass Communications Academy is to develop in young people the critical skills necessary to succeed in the world of mass communications and mass media through extensive coursework in audio, video, technology and film with an emphasis on students continuing to post-secondary education/training. Expanded course offerings will include video production, writing for media, announcing, graphics production, news reporting, media law, business advertising, speech/forensics, social media, and internships with media related businesses. The MCA curricular vision includes attractive opportunities for students in every subject area designed to enhance student skills in written, verbal, and broadcast communications.
Our magnet program consists of three courses. This enables our magnet students the opportunity to explore so many of the other opportunities available at Shaw. Our focus is preparing students for college with a variety of Advanced Placement courses, honors and accelerated courses, as well as the opportunity for dual enrollment (many of our magnet students are full time dual enrolled students as seniors at Columbus State University, Georgia Military College, and other local colleges/universities).
William H Shaw High School Mass Communication Magnet Open House will be back in person this year.
Shaw Magnet Video: https://youtu.be/088pGNuxrig
Here is the video link to some of our magnet videos: https://tinyurl.com/ShawMagnetVideo
Please also feel free to check out the magnet YouTube channel: https://www.youtube.com/channe... (our live-streaming YouTube channel)
Magnet Open House Date: November 3rd at 6:00 PM and December 3rd at 6:00 PM to start in our auditorium
“United WE Stand – Together WE Rise!”
It's great to be a Shaw Raider!
Submission:
Imagine you have been accepted into the Shaw High School Mass Communications Academy. This event is the top story in tonight’s newscast. Write the script for a news story, answering the Big 6 (who, what, when, where, why, how), paying attention to proper grammar and spelling. The final paper should be at least 250 words.
OR
Upload a Canva marketing promotion that could be shared on social media that would be utilized to share the exciting news of everything they would need to know about why you decided to attend Shaw High School. Be sure to consider your audience and show your creative side.
OR
Create a short TikTok style video showing your excitement to get into Shaw High School. Describe what you selected the school, your creative side and ability to consider camera angles and potential editing skills.
Questions?
Program Contact Form
Ask A Coordinator